Every weekend arrives and my children always want to go off and spend their hard earned pocket money on the first thing they can see that resembles a toy. This weekend was no different, but we had a disaster earlier on in the week and a much beloved favourite, Superman to be exact, had been lost and after many turned up beds and hands down the sofa, we had to admit that he had been lost. After a few tears and consoling, we promised to have a good attempt at finding a replacement. The original had been a fluke in a charity shop in Bristol, so we had our work cut out for us.
On Sunday, we chose to go for a drive and stumbled across a car boot sale, and all jumped out with a determination like no other to see if we could find another Superman. We mingled into the throngs of people all pushing and shoving looking for their own plunder. So many cars with tables laid out with china, material, baby clothes, everything you could think of was out on display. We sorted through box after box of toys and jigsaws but to no avail. We all got fed up of rifling though so many items and not finding what we were looking for. My son's face was a picture of misery. We all went for a sit down and tried to cheer him up with a kitkat and a drink.
As we sat there I could see the people with all the same determined look as us, clawing through boxes trying to find what they had set out to find. Then a thought cropped into my head, if each person selling items on their pitch listed what they had in their items for sale, surely people would be able to go straight to the right pitch and come away happy after finding their item? There would be no sad faces, no huffing and puffing and throwing around of their other items, and the buyer leaves your pitch happy and content, and obviously a few pounds less after giving the seller his money.
On reflection, selling your items online is just the same. You know you have a product that people are looking for, you have it at the right price, it's the best out there, and yet no customers come jumping onto your website to purchase from you. How frustrating is that? How can you and your product be visible for that customer to spend their money on you and not your competitor? The beauty of choosing the correct words and name to promote yourself will drive people to your site. The importance of picking the right words in your search engine optimisation choice is vital. Once your website has these in place, this projects your company up in the search engine lists and your customer can find you and your product more quickly.
This is all sinking in to my brain every day, and when I do my weekly Google Analytics check, I can spot the word searches and trends, and it is helping me improve how we project our company and product to the marketplace. It really is a simple as that. Keeping my eye on trends, the most popular used search word combinations used by people on search engines is so important to us to maintain our place in the marketplace.
So from being in a manic carboot sale, it has shown me how important it is to promote yourself in the right way to grab the customers attention and keep our soon to be customers happy, and our sales sheet healthy.
To finish the story of Superman, we came home typed in "Superman Toys" on Google, and within seconds we found our new replacement and he is winging his way to us shortly. He is coming from Hong Kong, the only place we could find him, but it begs the question, would we of found the perfect replacement without the use of the computer and how did the seller in Hong Kong make his Superman visible to us? SEO is the answer. He is happy and few pounds better off, and we have a very happy five year old watching out for his parcel delivery.
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