Getting back to Rhayader we knew that we had our photograph with Theo Paphitis and now we wanted to get the news out there. With the help of The Brecon & Radnor Express, The Mid Wales Journal and The County Times, we blasted the whole of Mid Wales with our #SBS news. Over three weeks we had amazing coverage thanks to the great support of the local media. I also popped a copy of the above press release in the local Post Office. A lovely big copy, and it is still there today. I think they have a soft spot for Theo!
The importance of having people know about you is vital. We had taken over the business over a year ago, and yet people assumed that the business had closed. Yes, yikes! We had been in the press for the take over, which I will tell you about later, but sadly the saying that today's news is tomorrows fish and chip wrappings is true. You have to have a regular drip feed of media coverage for people to be aware of what you are about and what you are doing. Thanks to the press releases, we had people returning to us from far and wide and so relieved to find us. The #SBS logo and picture of us with Theo really was a talking point for our customers and they wanted to find out all about it. A little manufacturing company in Rural Wales meeting a BBC Dragon? Wowzers indeed!
It.was a superb morning when I had a tweet from Theo confirming that he would like some of our Crystal Glasses for his medicinals. It's only right to have the right glass for the right drink right? He allowed us to choose the pattern design for him and plumped for a nice Welsh Celtic pattern alongside the wonderful new #SBS logo. When he received them he very kindly tweeted us with the above picture.
@TheoPaphitis
At last back home after a weeks DD filming and look what was waiting for me .. Cheers
The tweet got people talking online, and now we have customers drinking from our brandy glasses due to this single tweet. They didn't get the #SBS logo though! But, most importantly, this again proves the power of Social Media.
So, we now had a Dragon drinking from our lovely Crystal, but there was also the little matter of a World Cup Rugby hero waiting to come and pop his head into say hi....
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